Mueller Water Products
Editing, Proofreading
2020. Assisted company by reviewing and editing both print and online content. Work includes press releases, posters, employee benefit statements, and shareholder materials.
STANLEY Black & Decker
Website, Social Media, Pressers
2019. Assist multiple divisions across the U.S. I've written hundreds of pages of website copy, numerous product press releases, and social media for all channels. Ongoing contract.
Southeastern Mills
Blog, Proofreading
2019. Help company leaders craft long form blog posts to build thought leadership within the food industry. Perform general proofreading duties as needed. [Subcontract]
Maid Right
e-Learning, Sales Copy
2017. Crafted a complete new franchisee package for the company. Work included emails, phone scripts, landing pages, and online training. [Subcontract from The SuperGroup.]
AT&T
Blog, Emails
2017. Multi-year contract. Assisted the myAT&T app team with writing and developing email communications, blog posts, and associated assets. B2E.
Stonyfield Yogurt
Video Script
2016. B2B and B2E brand positioning video outlining Stonyfield YoBaby yogurt 2017 goals and initiatives. [Subcontract from The SuperGroup.]
Splenda
Brand Positioning
2016. Assisted Splenda Naturals and Splenda Zero with various brand positioning needs including creating a brand manifesto, customer mood boards, and brand launch and re-launch content. [Subcontract from The SuperGroup.]
Johnson & Johnson
Video Scripts
2015. Contracted to write video scripts for Johnson & Johnson products, including Zyrtec and Acuvue. Videos were shared online, used in Walmart endcaps, and shown at a national sales meeting. B2C, B2E. [Subcontract from The SuperGroup.]
IHG
website, Emails
2015. B2C writer for the IHG Business Rewards microsite, autoresponders, and associated emails. Work included pre-launch materials and post-launch updates. Used by customers of Holiday Inn, Staybridge Suites, Crowne Plaza, and Hotel Indigo, among others.
Pfizer
brand positioning
2015. Branding headline development for use in consumer-facing applications for three Pfizer products: Centrum, Caltrate, and Emergen-C. B2C. [Subcontract from The SuperGroup.]
AMERICAN CANCER SOCIETY
website, social media, emails
2014. Lead writer for the American Cancer Society Making Strides Against Breast Cancer and Relay For Life event websites. Working from UX wireframes, SEO page content was produced, along with autoresponders, email libraries, all areas of the secure participant center, an online game, ecards, and social media content. B2C.
American Cancer Society
Website
2014. Senior writer for launch of consumer-facing sites that focus on bringing sports teams into the fight against cancer. Lead writer on websites for Coaches vs Cancer and A Crucial Catch. B2C.
quickstep floors
blog
2014. Interior design and decorating blog to support Quick·Step floors - the leader in laminate flooring. Served as blog editor and writer and created dozens of blog posts for the 2014 Quick·Step Style site launch. B2C. [Subcontract]
AT&T
blog, emails
2014. Multi-year contract. Worked with senior leaders to create internal communications. My contributions included defining topics, editing and writing content, and designing marketing emails. The community I created won company awards and served as a benchmark at AT&T.
webmd
advertorials, banner ads
2013. Work with WebMD to develop advertorials, interstitials, banner ads, lead-in links, and associated assets to support a variety of health-related information for both their U.S. and U.K. websites. B2C.
AT&T
Video Scripts, Production
2013. Produced numerous videos for AT&T internal use. Both live action and animated concepts were executed. Work involved concept creation, script writing, storyboards, and video production. B2E.
Yamaha
Video Scripts, Taglines
2013. Created 12 ninety second video scripts and 12 taglines for Yamaha's 2014 boat product line. The B2C videos were used on the Yamaha website and at trade shows. [Subcontract]
the coca-cola company
research, white paper
2012. Researched company data and participated in SME interviews for a 2012 company culture audit. Focused on 11 areas of Coca-Cola culture (i.e.,hiring, benefits, diversity, recognition, communications, community, sustainability, etc.) the finished product was 70 pages long and used worldwide. B2B.
American Cancer Society
emails, video, landing pages
2012. Writer for the American Cancer Society's 2011 and 2012 year end giving campaign. The assignment involved creative concepting and writing a progressive, multi-week email campaign, associated landing pages, video scripts and related assets. B2C.
the coca-cola company
website, e-learning
2012. Decade-plus long contract. Writing and project management for dozens of employee-facing projects for Coca-Cola University and the company's Human Resources department. B2E.
american cancer society
blog
2011. The American Cancer Society's Choose You website promoted good health and cancer prevention. I was hired as a bylined blogger to bring a more fun and casual "women's magazine" style to their blog posts and social media messaging.
THE Home depot
website
2010. Hired to write copy for the redesign of HomeDepot.com. I took the lead on the "For Pros" section and had a lot of fun creating copy for the nation's top home improvement retailer. Big project — and fantastic finished product. [Subcontract]
food lion
Website
2009. Food Lion needed all new copy for the FoodLion.com website. The writing focused on Food Lion's mantra of "Good Neighbors, Great Prices" and centered around their goals of customer service, community involvement, and value. [Subcontract]
the lady from sockholm
feature film script, production
2005. As head of the production company, I worked intimately with the set designer, puppet maker, editors and voice talent to achieve the finished product. In addition, I coordinated all business needs including hiring cast and crew, securing vendors, budgeting and accounting. Pre-production to premiere was a two-year process, so I am well-versed in managing long-term assignments with complex needs. The film won numerous awards and is available on DVD. Learn more.
